Potential Growth

Can economic growth and biodiversity work together?

Growth can be achieved through cooperation between the private sector, government, NGOs and rural communities.

  • Through realising opportunities in various market segments
  • Through addressing development and analysing the gaps
  • Through managing both the wildlife and bio-prospecting industries in an environmentally sustainable and profitable manner

It would not only support a Return on Investment for existing investors, but would also enable new investments in support of South Africa’s economic transformation, as well as providing a mechanism for a return on social and environmental dividends.


Investment in Biodiversity – If successful will guarantee conservation


From 2008 – 2013, the total Wildlife Industry market has grown by more than 14% per year. To understand the future growth potential of this sector, this was basically made up of an average annual growth exceeding 6% in domestic hunting and an exponential growth in live auction sales.

It is likely that the increase in the domestic hunting market would continue. We can expect international hunting to hold very significant growth potential as the international economy stabilises and grows, whilst South Africa will become a more desirable destination.

The growth in live auction sales has experienced unprecedented growth over the past 5 years, most likely driven by new investments in the Wildlife Industry. The chances are, that this market segment will stabilise and that annual growth will therefore also stabilise at normal levels. Based on these figures, it is possible that the consolidated Wildlife Industry has the potential to experience a weighted average annual growth rate between 4% – 14% per year over the next 14 years.

Unlocking Inclusive Economic Potential in:

  • Accommodation
  • Concession
  • Mountain biking trails
  • Fishing Tours
  • Wilderness trails and camping
  • 4×4 Trails (currently in operation)


Bioprospecting holds significant potential. This growth is best measured in the bio-trade segment of the value chain, as it is currently wholly reliant on domestic production of indigenous species. The bio-trade market showed an average annualised 6% growth per year from 2001 to 2011.

The high growth projection assumes a 20% per year growth, which is based on international trade opening up significantly over the next 5 years.

These figures demonstrate that exponential growth is a distinct reality.

The figure also depicts a 10% per year-annualised growth as envisaged by the Biodiversity Economy Strategy goal (see below).




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